Did you know that Wal-Mart was in the business of making movies? Were you aware that the multinational conglomerate Proctor & Gamble had moved into Tinseltown? Would you believe that the two companies had joined forces with the grand old network NBC and partnered with Georgia to produce their 4th television movie? Well it’s all true, and you can see the result for yourself if you tune in tonight to see “Field of Vision” at 9pm on your local NBC affiliate. Described as an “all-new movie” in which “a high school quarterback faces a tough decision when a magic video camera reveals his teammates bullying the new kid in town”. Shot in and around Atlanta, this television movie (described as a “backdoor pilot” by Deadline.com)… don’t miss the video after the cut!
NBC’s website elaborates on the story:
When Tyler McFarland’s old video camera starts mysteriously revealing the truth about the bullying of Cory, a new transfer student, by Tyler’s friends on the football team, he must choose what’s more important: winning or doing what’s right. The camera reveals more surprises to Tyler’s kid sister, Lucy, who learns that Cory has a secret past, unknown even to him. Lucy must convince her mom (Faith Ford, “Murphy Brown”) and family that the revelations are not just her imagination as she enlists their help to find the answers Cory so desperately needs.
Here’s a sneak peek of the television movie:
Shot this March under the working title “Magic Eye”, this collaboration between large companies, national networks and business-oriented state governments may define a new aspect for project development of serial television. As a sales node, Wal-Mart has refined the science of understanding consumers purchasing habits, P&G the science of creating products for physical consumption, and NBC the science of delivering content for virtual consumption. Whether these capabilities mesh well for the production of compelling storytelling remains to be seen. What’s clear now is that Georgia’s aggressive tax incentives may be compelling to the Wal-Mart/P&G production team and we certainly hope to bring you more news of these sorts of projects.
Tune in tonight to see “Field of Vision”!!